If there is one thing I’ve learned over the last 15 years, it’s that hitting "Send" is the easy part. The real work—the art and the science—happens in the milliseconds between that click and the moment an email lands in the inbox. My career didn't start in the server room. It started where most marketers do: focusing on campaigns, content, and open rates. But as I navigated through some of the most competitive and high-volume industries in the digital space, my focus shifted